This past weekend I had the pleasure of celebrating the new Love Tribe Princess Collection at Macy’s at South Coast Plaza. The clothes were awesome. The vibes were upbeat and Disney fashionistas were a plenty! As if all that wasn’t enough, Laura Marano, of Austin and Ally fame, was there to celebrate the release as well!
Hybrid Apparel revamped the classic Disney princess by bringing to life a new clothing line by the name of Love Tribe. Love Tribe is an exclusive line to Macy’s across the country. When asked why the name Love Tribe was picked as the clothing line names Bonita Dogan VP said,
“Love Tribe is meant to be inclusive it doesn’t matter if you are sporty, chic, boho or anywhere inbetween, the tribe is for everyone.”
We had the opportunity to speak with Cynthia, Merchandise Director, of this new line about what it meant to her. “We are never too old for Disney, this line is about giving the Disney princess a modern twist”.
We sat down and talked with Liz Evans, Creative VP, and Shauntel Jarreau, VP Licensing at Hybrid, wanting to know the take away from the new Love Tribe line,
“We wanted Disney princesses to have a whole new look, bringing a lifestyle type design to The Princess. This was accomplished with shirts that highlighted in a different light.” Shauntel, followed with this “We girls are defying the
rules of being a princess, pulling up our dresses tucking them in and getting work done.”
Can I get a collective mmmhmm?? This whole line is about empowering girls of all ages to be part of a
“tribe” that shows you can be bold and still be a Princess!
All those at Hybrid and Love Tribe showed the importance of empowering women and the face of
this campaign? Non Other than Laura Marano, Disney’s Austin & Ally star. Laura is the perfect
ambassador for Love Tribe, her bold personality and fearlessness is like no other. The excitement
she shares when speaking about the new line shows you just how much she enjoys being a part
of this project. When asked what is the story the Love Tribe tells, Laura responded,
“ the Tribe is about being anything you want to be, be bold, be fearless, you are in charge of your own story”
Here is the the newest Disney Princess Love Tribe. We love the casual fun fashions within this collection! You can see video footage from the event on our Disney Fashionista FB page. So, what is your tribe story? Let us know in the comment section below, fashionistas!
Thanks to guest blogger Wanda for sharing her experience!
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Michelle is an avid Disney lover and fashionista who loves to combine her two hobbies. She loves to shop and find the newest and best Disney finds to share with her fellow fashionistas! Be sure to follow her on her Facebook page and on twitter!